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Be part of our values

Our PRIDE values were created by our store teams, and they are at the heart of everything we do.

P - Putting our people first

  • We believe that our people make all the difference

  • We are committed to training and developing our people

  • We are passionate about growing our people for the future

R - Responsible for delivering a first class service to our customers

  • We take personal accountability for our actions and results

  • We focus on finding solutions and achieving results

  • We value, promote and fiercely protect our reputation

I - Integrity is at the heart of everything we do

  • We are honest, open and fair in everything we do

  • We do the right thing in the right way

  • We take pride in our work and act with professionalism

D - Delivering value to our shareholders

  • We recognise that profits are essential to create growth and opportunity

  • We have a "can do" attitude and drive to get the job done

  • We are progressive and embrace innovation and change

E - Excelling at everthing we do

  • We measure, monitor and analyse our processes to continuously improve

  • We set high standards and stretch to exceed them

  • We focus on quality every time