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Barbie ‘Dreamhouse’ – UK Homeowners Declare ‘Green is the New Pink!’

Time to read: 2 minutes

  1. Energy Efficiency Takes Priority
  2. The Importance of Outdoor Spaces
  3. Changing Attitudes Towards Luxury Amenities
  4. Critical Factors in Choosing a Dreamhouse
  5. Storage Solutions for Homeowners
  6. How are we a reliable, sustainable solution?

In 2023, the iconic doll Barbie made a significant comeback, capturing worldwide attention. With a highly successful marketing campaign and press tour, the new Barbie movie has sparked conversations about the Barbie lifestyle and, in particular, the iconic Barbie Dreamhouse. This has prompted UK homeowners to reflect on their perceptions of what constitutes a dreamhouse.
In this article, we will explore the impact of the Barbie phenomenon on UK homeowners based on research we conducted being a self storage provider.

Energy Efficiency Takes Priority

Being energy conscious

According to our survey, an overwhelming 93% of homeowners prioritise energy efficiency over lavish amenities when envisioning their ideal homes. This shift towards sustainable living reflects the growing environmental consciousness among homeowners. In a time when the cost of living is increasing and ethical consumerism is gaining traction, UK homeowners are recognising the importance of energy-efficient features in their dreamhouses.

The Importance of Outdoor Spaces

Cosy outdoor space

Another key survey finding is that UK homeowners place great importance on outdoor spaces. A spacious garden and a smart home integration system are top priorities for 53% of participants. This reflects a desire for a connection with nature and the integration of technology to create a seamless living experience. The emphasis on outdoor spaces suggests that homeowners value both the aesthetic and functional aspects of their dreamhouses.

Changing Attitudes Towards Luxury Amenities

Interestingly, the research highlights a shift in homeowner attitudes towards luxury amenities such as swimming pools and hot tubs. While there was a significant increase in hot tub orders during UK lockdowns in 2020, only 20% of homeowners in 2023 expressed a desire to buy a home with these features. This change could be attributed to increased maintenance costs and a greater focus on practicality and sustainability.

Critical Factors in Choosing a Dreamhouse

Location and neighbourhood are the most essential factors for UK homeowners when selecting their dreamhouses, according to 40% of survey participants. This emphasises the significance of the surrounding environment and community in creating the perfect home. Size and layout also play a crucial role, with 30% of homeowners considering these factors when choosing.

Storage Solutions for Homeowners

The survey revealed that 76% of participants reported needing more space and extra room for storage in their current homes. This suggests homeowners seek practical solutions to accommodate their belongings and reduce clutter. 

Being a self storage provider means recognising and providing solutions that cater to the need for alternative storage solutions that meet homeowners’ needs and values. 

How are we a reliable, sustainable solution?

storing belongings in storage unit

Established in 2005, we offer cost-effective storage units in various locations across the Midlands, South, North, and East of England. We have made significant progress in our journey towards becoming a carbon-negative company. Through sustainable initiatives and energy-efficient practices, we have reduced our CO2 emissions by 30% since August 2021. Our commitment to sustainability aligns with the increasing environmental consciousness among homeowners.

The Barbie phenomenon has had a profound impact on UK homeowners, provoking them to reassess their living situations and prioritise energy efficiency and sustainable living. As the market remains uncertain, homeowners can explore alternative storage options that meet their needs and values. Self storage providers like ourselves offer sustainable storage solutions, allowing homeowners to make informed and ethical choices.

Remember, “Green is the new pink!” as UK homeowners embrace the importance of energy efficiency and sustainable living in their dreamhouses.

Self Storage for Everyone