September 23 2024
The pressure to look like a ‘proper’ business too soon costs startups more than almost anything else
It usually happens around the six-month mark. Things are going well – well enough that the dining table no longer cuts it, the spare room is full of stock, and someone says the words ‘we should probably get an office.’ And just like that, the conversation shifts from whether to take on premises to which premises, how quickly, and how much.
Signing a lease before a business is ready for one is one of the most common and most damaging early-stage mistakes. Not because premises are wrong in principle, but because fixed costs at the wrong moment before revenue is truly predictable, before you know exactly what space you actually need can turn a promising business into a struggling one almost overnight. Business rates, service charges, minimum terms, fit-out costs: the numbers add up faster than most founders expect.
Self storage is the alternative that a growing number of startups, small businesses, and solo operators are turning to and for good reason. It’s a warehouse alternative that scales with your business rather than locking you into a fixed commitment. In this article we’ll look at exactly how it works, who it suits, and what to consider when you’re making the decision.
Already know you need business storage? Explore our business storage options here.
The real cost of warehouse and office space for an early-stage business

The numbers are worth looking at directly, because they’re often worse than founders initially assume. Here’s how the options compare, based on publicly available market data:
| Option | Typical Monthly Cost | What You Actually Get |
|---|---|---|
| Small warehouse lease (UK, outside London) | From £500 – £1,000/month* | Fixed space, long lease, plus business rates (~50% of rent), service charges and maintenance on top |
| Small warehouse lease (London) | From £1,000 – £3,000+/month* | As above the higher rates in London and South East, with rents rising ~5% year-on-year |
| Serviced office (budget, outside London) | From £250/person/month** | Desk space, shared amenities with limited or no dedicated storage included |
| Serviced office (London) | From £180 – £500+/desk/month** | As above all-inclusive but no meaningful storage for stock or equipment |
| Sources: * UK warehouse costs: corbybusinesscentre.co.uk; London figures: thestorefront.com. Mileway.com notes business rates are typically ~50% of rent, in addition to service/maintenance charges. ** Serviced office costs: workpad.co.uk (London, 2025); office-hub.com (UK regions, Q1 2025). Ready Steady Store self storage pricing varies by location and unit size. Use our Size Estimator or contact your nearest store for a current quote. Figures correct as of 2025. |
The picture becomes even less favourable for commercial premises when you factor in what Mileway’s warehouse rental guide describes as the additional costs on top of rent: a deposit covering the first month or quarter upfront, business rates typically adding around 50% to your rent, service and maintenance charges for communal areas, and dilapidation costs at the end of the tenancy. For a business in its first year, these are significant numbers.
For context on the costs and obligations involved in taking on business premises, GOV.UK has a straightforward guide to business costs to consider when starting up useful reading before any commitment is made.
The right time to take on commercial premises is when your business genuinely needs them and not when it feels like the right thing to do for appearances. A storage unit is not a stepping stone to credibility. It’s a smart decision that keeps cash in the business when it matters most.
Who uses self storage as a startup and what for

The answer is a broader range of businesses than most people expect. Self storage for startups isn’t a niche workaround, it’s a mainstream solution that works across a surprisingly wide range of business types. Here are the most common:
E-commerce businesses
This is probably the most obvious fit. An e-commerce business that’s outgrown the spare room but isn’t yet at the scale to justify a warehouse needs somewhere for stock that’s secure, organised, and accessible. A self storage unit gives exactly that with the added benefit that you can scale up to a larger unit as the business grows without renegotiating a lease. Many e-commerce operators use their unit as a budget business storage and fulfilment hub, packing and dispatching orders directly from the unit.
Product-based businesses launching new lines
An established business launching a new product line often needs temporary storage for initial stock that doesn’t justify the cost of permanent additional warehouse space. A self storage unit bridges the gap taking on the overflow while the line gets established, then scaling down again if needed without any penalty.
Service businesses with equipment and kit
Photographers, videographers, event companies, caterers, interior designers, personal trainers businesses that are technically service-based but carry significant equipment have exactly the same problem as product businesses: too much kit for home storage, not enough volume to justify dedicated commercial premises. A storage unit solves it cleanly. Our equipment storage page has more on how this works in practice.
Businesses operating between premises
A business that’s outgrown one location but isn’t ready for the next or that’s in the gap between a lease ending and a new one beginning needs somewhere for stock and equipment that isn’t a member of staff’s house. A self storage unit with a rolling contract is a straightforward solution for exactly this kind of transition.
Seasonal businesses
A business whose stock or equipment needs fluctuate significantly across the year such as a garden retailer, a Christmas gift company, an events business can use self storage flexibly: larger units in peak periods, smaller ones in the quiet months. A fixed commercial lease makes this kind of flexibility almost impossible.
“We used a Ready Steady Store unit for our first eighteen months while the business found its feet. It was a fraction of what a small warehouse would have cost us, and when we outgrew it, we just moved to a larger unit with no fuss, no renegotiation.”
Ready Steady Store business customer
What self storage gives you that a warehouse lease doesn’t
The cost difference is the obvious argument, but it’s not the only one. There are several things about self storage that a traditional commercial lease simply can’t match:
Flexibility that’s flexible
A rolling contract means your storage costs scale with your business, not the other way around. Busy period coming? Move to a larger unit. Quiet quarter? Drop down. A warehouse lease locks you into a fixed footprint for a fixed period and there’s no equivalent of scaling down without a financial penalty.
No business rates
Business rates are one of the significant hidden costs of commercial premises that catches first-time business owners off guard. Self storage units don’t attract business rates, and you pay for the unit, and that’s it. No separate rates bill, no appeals process, no revaluation surprises.
Security as standard
A reputable self storage facility comes with 24Hr CCTV monitoring, individually locked units, and app-controlled access as standard. Getting equivalent security installed in a commercial unit or warehouse is an additional cost and one that’s often underestimated. Ready Steady Store’s sites include these as part of the package, alongside an optional Contents Protection Plan for added peace of mind on stock and equipment.
Extended hours access
Early mornings, evenings, weekends – startup businesses rarely operate on a nine-to-five schedule, and your storage shouldn’t either. Ready Steady Store offers extended hours access across our stores, so you can get to your unit when you need it. Find out how our stores work here.
No fit-out required
Taking on a commercial unit almost always involves some degree of fit-out including shelving, lighting, flooring, security. A self storage unit is ready to use from day one. Bring your stock, set up your shelving, and you’re operational. The time and cost saved at the start is not insignificant for a business watching every pound.
A self storage unit won’t have your business name above the door. But it will keep your overheads manageable, your stock secure, and your options open which matters considerably more in the early stages.
Making a storage unit work as a business base

There’s a difference between a storage unit that works and one that becomes a slightly more secure version of the spare room problem. Here’s how to set one up so it functions as a business base:
Invest in proper shelving from day one
Floor-to-ceiling shelving transforms how much you can fit in a unit and how quickly you can find what you need. Freestanding shelving units are inexpensive, don’t require any fixing to the walls, and make a significant difference to how the space functions. Don’t skip this step as a unit without shelving quickly becomes a unit you can’t access properly.
Create a stock management system before you need one
The time to create a stock management system is before the unit is full, not after. Whether you use a spreadsheet, a proper inventory platform, or a simple labelling system, the principle is the same: you should be able to tell what’s in the unit and where it is without opening every box. When orders are coming in and you’re under time pressure, this matters enormously.
Think about the workflow, not just the storage
If you’re packing and dispatching orders from the unit, design the space around that workflow. Packing materials near the front, stock organised by product line or SKU, a small workbench or table for packing. The unit isn’t just somewhere to put things it’s a workspace, and it should function like one.
Get the size right from the start
The most common mistake is going too small and running out of room before the next available upgrade slot or going too large and paying for space you’re not using. Our Size Estimator tool gives you a guide based on what you’re planning to store, and our store teams are used to helping businesses work this out, they’ll ask the right questions rather than just pointing you at the biggest unit.
Know when to move on
Self storage is a phase, not a forever solution. When the volume of orders means a full-time member of staff is spending the majority of their day at the unit, when you need a permanent business address for operational reasons, or when the economics of a small warehouse actually start to stack up against the storage cost that’s when the conversation changes. Until then, the unit does the job without the overhead.
For businesses that are approaching that point, our warehousing solutions offer a next step that keeps you within the Ready Steady Store network as you scale.
The practical bits: what to sort before you sign up
Before you take on a business storage unit, a few practical points are worth sorting. If your business is formally registered and if it isn’t, Companies House has a straightforward guide to registering a limited company make sure you’re clear on whether the unit is being taken in a personal or business capacity, as this affects how costs are recorded.
Check whether you need to notify your business insurer about stock or equipment being held in a third-party storage facility. Most commercial policies cover this as standard, but it’s worth confirming. Ready Steady Store’s Contents Protection Plan provides cover specifically for items stored in your unit and worth considering as a separate layer of protection regardless of your wider business insurance position.
If you’re managing a team who’ll need access to the unit, app-controlled access makes this straightforward. And if you’d like to understand how other trade and service businesses use self storage, our guide to self storage for tradespeople and contractors covers the same principles from a slightly different angle.
For a broader view of how to keep startup costs under control, Startups.co.uk has practical guidance on managing overheads in the early stages useful context for the storage decision alongside everything else.
“We thought we needed a warehouse. Our accountant talked us out of it. We took a storage unit instead and it saved us around £1,500 a month in the first year, money that went back into the business at exactly the right time.”
Ready Steady Store business Customer
FAQ: Quick answers
Can I use a self storage unit as a business address?
No, a self storage unit isn’t a registered business address and can’t be used as one for Companies House or HMRC purposes. If you need a business address, a registered address service or virtual office is the right solution for that specific need. The storage unit handles the physical side like stock, equipment, and fulfilment.
Can I receive deliveries at a self storage facility?
Policies vary by store, so it’s worth checking with your local team directly. Many Ready Steady Store locations can accommodate supplier deliveries which is one of the features our business customers value most. Call your nearest store to confirm what’s possible.
What happens if my storage needs change quickly?
That’s exactly what rolling contracts are designed for. If you need to move to a larger unit as stock builds up, or a smaller one in a quieter period, you’re not locked in. Ready Steady Store are used to helping businesses make these transitions smoothly.
How do I know what size unit my business needs?
Start with our Size Estimator tool and then have a conversation with our experts. They’ll want to know roughly what you’re storing, how frequently you need to access it, and whether you need to work in the unit and they’ll help you arrive at the right answer without overselling the space.
The bottom line: spend on what matters, not what looks good
The businesses that make it through the early stages are rarely the ones with the smartest offices. They’re the ones that kept their costs manageable, made decisions based on what the business needed rather than what felt impressive, and preserved cash for the moments when it really counted.
Self storage won’t suit every business forever. But for a startup that needs somewhere to hold stock, store equipment, or run a basic fulfilment operation without committing to commercial premises before the time is right it’s a genuinely smart decision. Flexible, affordable, and ready when you are.
Ready Steady Store has business storage solutions across the UK, with teams who understand what early-stage businesses need. Explore our business storage options or find your nearest store and get a quote today or call us free on 0800 321 3211.

