Be part of our values

Our PRIDE values were created by our store teams, and they are at the heart of everything we do.

P – Putting our people first

  • We believe that our people make all the difference
  • We are committed to training and developing our people
  • We are passionate about growing our people for the future


R – Responsible for delivering a first class service to our customers

  • We take personal accountability for our actions and results
  • We focus on finding solutions and achieving results
  • We value, promote and fiercely protect our reputation


I – Integrity is at the heart of everything we do

  • We are honest, open and fair in everything we do
  • We do the right thing in the right way
  • We take pride in our work and act with professionalism

D – Delivering value to our shareholders

  • We recognise that profits are essential to create growth and opportunity
  • We have a “can do” attitude and drive to get the job done
  • We are progressive and embrace innovation and change


E – Excelling at everthing we do

  • We measure, monitor and analyse our processes to continuously improve
  • We set high standards and stretch to exceed them
  • We focus on quality every time