Be part of our values

Our PRIDE values were created by our store teams, and they are at the heart of everything we do.

P – Putting our people first

• We believe that our people make all the difference
• We are committed to training and developing our people
• We are passionate about growing our people for the future

R – Responsible for delivering a first class service to our customers

• We take personal accountability for our actions and results
• We focus on finding solutions and achieving results
• We value, promote and fiercely protect our reputation

I – Integrity is at the heart of everything we do

• We are honest, open and fair in everything we do
• We do the right thing in the right way
• We take pride in our work and act with professionalism

D – Delivering value to our shareholders

• We recognise that profits are essential to create growth and opportunity
• We have a “can do” attitude and drive to get the job done
• We are progressive and embrace innovation and change

E – Excelling at everything we do

• We measure, monitor and analyse our processes to continuously improve
• We set high standards and stretch to exceed them
• We focus on quality every time