Be part of our values
Our PRIDE values were created by our store teams, and they are at the heart of everything we do.
P – Putting our people first
- We believe that our people make all the difference
- We are committed to training and developing our people
- We are passionate about growing our people for the future
R – Responsible for delivering a first class service to our customers
- We take personal accountability for our actions and results
- We focus on finding solutions and achieving results
- We value, promote and fiercely protect our reputation
I – Integrity is at the heart of everything we do
- We are honest, open and fair in everything we do
- We do the right thing in the right way
- We take pride in our work and act with professionalism
D – Delivering value to our shareholders
- We recognise that profits are essential to create growth and opportunity
- We have a “can do” attitude and drive to get the job done
- We are progressive and embrace innovation and change
E – Excelling at everything we do
- We measure, monitor and analyse our processes to continuously improve
- We set high standards and stretch to exceed them
- We focus on quality every time